Making all things new.
Well, not everything. We are still the same organization that strives to deliver small batch experiences and resources to restore the Kingdom by restoring the hearts of men.
But as we have honed our mission and values over the years, we want to make sure we match how we look with who we are.
In addition to a new logo, we are also updating some design elements, streamlining the look and feel of our website, and upping the game in regards to the gear we offer.
SOME NEW LANGUAGE
SONSHIP
is your first identity; a beloved son of the Father, even before your dad knew you existed.
BROTHERHOOD
means you aren't just a buddy, but an intentional man among men.
FATHERHOOD
means you are a restorer of broken things, full of strength and tenderness. Even if you don't have kids.
You might notice another significant change in our language. For the last several years, we have split our focus between fatherhood and brotherhood. And as we have talked about "Heal. Know. Restore." we have realized that fatherhood aligns with "restore" and "brotherhood lines up with "know".
"Heal" feels like a foundational element that aligned with the idea of Sonship. We want to open up the way we think about our resources and experiences to more clearly fit into the realm of our first identity of Sonship- being a restored and adopted son of the King.
NEW LOOK = NEW GEAR!
We are intentionally thinking through the type of gear we offer. We want to be practical, tactical, and on point. Look forward to high quality, small batch, custom-made items. We are excited to bring you some rugged, beautiful, and story-ridden leather goods from our friends at Haiti Made as well! Coming soon....
